Is Clay SOC 2 compliant, secure, and safe for enterprise data?
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Clay maintains SOC 2 Type II compliance and adheres strictly to GDPR and CCPA data privacy frameworks. Prospect lists, proprietary CRM syncs, and enrichment tables are protected with enterprise-grade encryption and role-based workspace permissions.
What CRM, developer, and workflow integrations does Clay support?
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Clay aggregates 75+ data providers (including Apollo, Clearbit, Hunter, and LinkedIn) and integrates natively with Salesforce, HubSpot, Smartlead, and Instantly. Outbound leads sync bidirectionally with CRM sales stages and automated email sequences.
What is the real pricing and total cost of ownership (TCO) for Clay?
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Clay pricing starts at $149/month for Starter and $349/month for Explorer, consolidating dozens of separate data subscriptions into a single waterfall platform. B2B sales development teams increase qualified outbound meeting reply rates by 2.8x.
What is the primary B2B use-case where Clay outperforms competitors?
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Clay automates multi-provider data enrichment waterfalls and personalized AI messaging triggers in a spreadsheet interface. Sales teams enrich lead lists with verified work emails, hiring triggers, and technology stack data before sending tailored outbound messages.